Title

Internet Banking: Competitive Environment and Consumer Perspectives

Document Type

Article

Publication Date

2003

Abstract

This paper reviews the recent developments in Internet banking activities both in United States and abroad. It examines the type of services offered, the competitive dynamics between banks and brokerage firms, and the strategic alliances formed in pursuit of market share enhancement. Findings of an empirical study of Internet banking consumers in the United States are also discussed. Results confirm findings of earlier studies of Internet banking consumers in terms of the profile of the early adopters, their concerns, and satisfaction. The study sheds light on consumers' propensity to purchase other types of services, besides banking, that are increasingly added to the menu of product offerings.

Publication Name

Journal for International Business and Entrepreneurship Development

Volume Number

1

First Page

36

Last Page

44

Issue Number

2

DOI

http://dx.doi.org/10.1504/JIBED.2003.007825

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