Title

Sustainability Strategies of Leading Global Firms and Their Financial Performance: A Comparative Case Based Analysis.

Document Type

Article

Publication Date

2012

Abstract

The main focus of this study is to examine the financial performance of a select sample of corporations from around the globe who were repeatedly selected for inclusion in the DJSI for their exemplary sustainable business practices during 2001-2007. We were interested in probing into whether consistently high sustainability performance has come at the cost or in support of positively growing financial performance. While the extant literature on the link between corporate social and financial performance has examined the dynamics involved on both theoretical and empirical grounds, usually as cross-sectional data, our research contributes to the existing literature by focusing on companies that have been recognized for their leading edge sustainability programs over a prolonged period of time (seven years) and how the pursuit of such strategies has affected their financial performance as measured by select conventional measures of profitability and market valuation.

Publication Name

Journal of Applied Business and Economics

Volume Number

13

First Page

21

Last Page

34

Issue Number

5

Publisher

North American Business Press

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