Document Type

Article

Publication Date

8-2008

Abstract

Regulatory fit occurs when one’s strategies of goal pursuit sustain one’s interests in an activity, which can enhance motivation (e.g., Higgins, 2005). Because the strategic inclinations of people high (low) in Openness are similar to those of people in a promotion (prevention) focus, regulatory fit should be possible. We found that people higher in Openness were more motivated to pursue promotion-related goals (hopes/aspirations in Study 1 and a gain-framed goal in Study 2) and less motivated to pursue prevention-related goals (duties/obligations in Study 1 and a loss-framed goal in Study 2). We discuss how other traits might relate to motivation to pursue promotion- and prevention-related goals as well as other future research directions for regulatory focus and Openness.

Publication Name

Journal of Research in Personality

Volume Number

42

First Page

886

Last Page

894

Issue Number

4

DOI

10.1016/j.jrp.2007.11.008

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