The Department of Strategic Communication offers two degree programs — a bachelor of science in communication management and design and a bachelor of science in integrated marketing communications — and minors in communication management and design, integrated marketing communications, and live event design and production.

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Submissions from 2019

Promoting Effective Teamwork in an eLearning Course, Dennis Charsky and Lisa Farman

Privacy Tradeoffs, Localized Deals, and Consumer Acceptance of Mobile Advertising, Lisa Farman

Submissions from 2018

Fake News, the Third-person Effect, and Epistemic Political Efficacy, Lisa Farman

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Finding the Truth in Politics: An Empirical Validation of the Epistemic Political Efficacy Concept, Lisa Farman, Daniel Riffe, Martin Kifer, and Sadie Leder Elder

Submissions from 2016

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Identity as a Moderator and Mediator of Communication Effects: Evidence and Implications for Message Design, Maria Leonora G. Comello and Lisa Farman

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Media Enjoyment as a Function of Control over Characters, Ryan Rogers, Francesca R. Dillman Carpentier, and Lisa Barnard

Submissions from 2015

The Cost of Creepiness: How Online Behavioral Advertising Affects Consumer Purchase Intention, Lisa Barnard, Maria Leonora Comello, and Jeffrey Edwards

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Eliciting Behavior From Interactive Narratives: Isolating the Role of Agency in Connecting With and Modeling Characters, Francesca R. Dillman Carpentier, Ryan Rogers, and Lisa Barnard

Submissions from 2014

The Death of the Death of Advertising: Portrayals of Online Advertising in the Business Press, Lisa Barnard

Can Identity Serve Simultaneously as a Moderator and Mediator of Communication Effects? Evidence for the Prism Model, Maria Leonora Comello and Lisa Barnard

Predicting Voters' Beliefs About Negative Ads, Brendan Watson, Lisa Barnard, Daniel Riffe, Martin J. Kifer, and Sadie Leder Elder

Submissions from 2013

An Echo Chamber for You, Not Me: Tailored Political News and the Third-person Effect, Lisa Barnard

Me, Myself, and My Education: Technology and Personalized Learning, Lisa Barnard

The Creepiness Factor: Explaining Conflicting Audience Attitudes Towards Tailored Media Content, Lisa Barnard

A research agenda for online political advertising: surveying campaign practices, 2000-2012, Lisa Barnard and Daniel Kreiss

Did the Media Matter in "Battleground" North Carolina? Campaign Interest, Knowledge, and Efficacy in 2012, Lisa Barnard, Daniel Riffe, Martin Kifer, and Sadie Leder Elder

Effects of Agency in New Media Storytelling on Attitudes and Behavior Intention, R. Rogers, Francesca R. Dillman Carpentier, and Lisa Barnard

Submissions from 2012

Tracking, Technology, and Tweens: Better Regulation to Protect Children's Privacy Online, Lisa Barnard

Yes We Can (Profile You): Political Campaigns and Online Advertising, Lisa Barnard