Did the Media Matter in "Battleground" North Carolina? Campaign Interest, Knowledge, and Efficacy in 2012
Telephone survey in North Carolina before the 2012 presidential election examined voter interest, knowledge, and efficacy; and media exposure, attention, and performance, including online seeking and partisan cable shows. Campaign attention predicted interest and knowledge, and online seeking predicted knowledge. Interest and knowledge were predicted by individual efficacy and epistemic political efficacy—the belief one can find “truth” in politics. News attention and online seeking predicted EPE, but FOX News ratings negatively predicted EPE. From: http://www.aejmc.org/home/2013/06/pcig-2013-abstracts/
Association for Education in Journalism and Mass Communication (AEJMC)
Barnard, Lisa; Riffe, Daniel; Kifer, Martin; and Leder Elder, Sadie, "Did the Media Matter in "Battleground" North Carolina? Campaign Interest, Knowledge, and Efficacy in 2012" (2013). Department of Strategic Communication Faculty Publications. 18.