Year of Publication


Date of Thesis


Document Type


Degree Name

Master of Science


Communications (School)

Subject Categories

Communication -- Pyschological aspects; Communication models; Communication and culture


This thesis examines the Australian DJ royal hoax case that provides evidence for the creation of a new typology in the crisis communication field. Three theories -- Worlds Theory, Attribution Theory, and Situational Crisis Communication Theory -- provide the framework for the analysis of the case. In addition to the theories, psychological components are integrated in the development of the psychological-shift typology to analyze a crisis that results from a suicidal death. Using a naturalistic methodology approach, this thesis concludes with the examination of themes and gaps relevant for each organization involved in the crisis.



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