Year of Publication


Date of Thesis


Document Type


Degree Name

Master of Science


Communications (School)

Subject Categories

Industrial television -- United States -- Interviews; Business communication -- United States -- Interviews; Television in management -- United States -- Interviews


This qualitative study addresses the identity crisis that corporate video departments are facing today in America. From depth interviews with five well-published industry leaders in corporate and nonbroadcast video, themes emerged that indicate several keys to the survival and the success of corporate video departments. The themes, including growth, hard times, changing functions, worth, successful traits, organizational placement, personnel, professional association support, and corporate video future are supported by actual interview quotes and are compared to a review of the literature. Finally, the directions for future research provide suggestions for further investigation.



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