Year of Publication


Date of Thesis


Document Type


Degree Name

Master of Science


Communications (School)

Subject Categories

Household electronics industry; Video recording; Video tape recorders; Videocassette recorders


This exploratory survey of retailers was done in an effort to determine consumer buying habits and attitudes toward the purchase of a home video system, and to pinpoint patterns and trends, in order to provide the kind of information needed to make wise marketing decisions and to increase industry cooperation. [This is an excerpt from the abstract. For the complete abstract, please see the document.]



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