Year of Publication
Date of Thesis
Master of Science
Household electronics industry; Video recording; Video tape recorders; Videocassette recorders
This exploratory survey of retailers was done in an effort to determine consumer buying habits and attitudes toward the purchase of a home video system, and to pinpoint patterns and trends, in order to provide the kind of information needed to make wise marketing decisions and to increase industry cooperation. [This is an excerpt from the abstract. For the complete abstract, please see the document.]
Klinge, Sandra Eells, "The Future of the Home Video Industry : Consumer Trends and Attitudes" (1980). Ithaca College Theses. 400.