Regulatory fit occurs when one’s strategies of goal pursuit sustain one’s interests in an activity, which can enhance motivation (e.g., Higgins, 2005). Because the strategic inclinations of people high (low) in Openness are similar to those of people in a promotion (prevention) focus, regulatory fit should be possible. We found that people higher in Openness were more motivated to pursue promotion-related goals (hopes/aspirations in Study 1 and a gain-framed goal in Study 2) and less motivated to pursue prevention-related goals (duties/obligations in Study 1 and a loss-framed goal in Study 2). We discuss how other traits might relate to motivation to pursue promotion- and prevention-related goals as well as other future research directions for regulatory focus and Openness.
Journal of Research in Personality
Vaughn, Leigh Ann; Baumann, Jolie; and Klemann, Christine, "Openness to Experience and Regulatory Focus: Evidence of Motivation from Fit" (2008). Psychology Department Faculty Publications and Presentations. 5.