Title

Doing multimodal research the easy way: A workflow for making sense of technologically complex communication situations

Document Type

Conference Proceeding

Publication Date

11-19-2012

Abstract

In this paper, we describe the methodology known as Systemic Functional Multimodal Discourse Analysis (SF-MDA), as well as how it can be easily paired with a variety of technologies and research methods to successfully analyze and make sense of any combination of communicative modes, while leaving plenty of room for tailoring data visualizations for a variety of audiences, both scholarly and professional. Our ultimate goal is to provide researchers and practitioners with a simplified workflow of this methodology for employment in a variety of contexts. Copyright 2012 ACM'.

Publication Name

SIGDOC'12 - Proceedings of the 30th ACM International Conference on Design of Communication

First Page

89

Last Page

94

DOI

10.1145/2379057.2379075

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