Doing multimodal research the easy way: A workflow for making sense of technologically complex communication situations
In this paper, we describe the methodology known as Systemic Functional Multimodal Discourse Analysis (SF-MDA), as well as how it can be easily paired with a variety of technologies and research methods to successfully analyze and make sense of any combination of communicative modes, while leaving plenty of room for tailoring data visualizations for a variety of audiences, both scholarly and professional. Our ultimate goal is to provide researchers and practitioners with a simplified workflow of this methodology for employment in a variety of contexts. Copyright 2012 ACM'.
SIGDOC'12 - Proceedings of the 30th ACM International Conference on Design of Communication
Getto, Guiseppe and Silva, Mary Lourdes, "Doing multimodal research the easy way: A workflow for making sense of technologically complex communication situations" (2012). Faculty Articles Indexed in Scopus. 1096.