Doing multimodal research the easy way: A workflow for making sense of technologically complex communication situations

Guiseppe Getto, SUNY Cortland
Mary Lourdes Silva, Ithaca College


In this paper, we describe the methodology known as Systemic Functional Multimodal Discourse Analysis (SF-MDA), as well as how it can be easily paired with a variety of technologies and research methods to successfully analyze and make sense of any combination of communicative modes, while leaving plenty of room for tailoring data visualizations for a variety of audiences, both scholarly and professional. Our ultimate goal is to provide researchers and practitioners with a simplified workflow of this methodology for employment in a variety of contexts. Copyright 2012 ACM'.