Title

Women's sport spectatorship: An exploration of men's influence

Document Type

Article

Publication Date

1-1-2011

Abstract

While women are increasingly becoming vested fans of men's football, baseball, hockey, and basketball, the perceived barriers-sociological, psychological and practical-to watching women's sports still appear formidable for many female fans. The purpose of this study was to investigate the lack of female consumption of women's sport through the voices and perspectives of female spectators of men's sport. Based on interviews with female season ticket holders of men's collegiate basketball who had not attended women's basketball games for at least 5 years, the most robust theme to emerge was the profound male influence in the spectator lives of women. This influence was a lifelong phenomenon spanning generations, beginning with grandfathers and brothers and continuing through husbands and sons. Other factors combined with this strong influence to block participants' consumption of women's sport. These include a lack of awareness and access to women's sport and the existence of socializing agents who empasized and prioritized male leisure interests. © 2011 Human Kinetics, Inc.

Publication Name

Journal of Sport Management

Volume Number

25

First Page

190

Last Page

201

Issue Number

3

DOI

10.1123/jsm.25.3.190

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