Title

Sports Mascots and the Media

Document Type

Article

Publication Date

1-1-2009

Abstract

This chapter critically assesses the relationships between sports mascots and the media. While sexist team names and Confederate symbols have attracted limited attention (Eitzen and Zinn, 1989, 1993; King and Springwood, 2001a; Vanderford, 1996), the use of (pseudo)Indian imagery in sports has dominated media coverage, scholarly inquiry, and political debates. Consequently, this chapter centers exclusively on Native American mascots in the media.

Publication Name

Handbook of Sports and Media

First Page

605

Last Page

623

DOI

10.4324/9780203873670-42

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