Title

From knowledge to intelligence: Creating competitive advantage in the next economy

Document Type

Article

Publication Date

3-14-2007

Abstract

In the New Economy, intelligence will be essential for firms to gain competitive advantage-not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

Publication Name

From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy

First Page

1

Last Page

365

DOI

10.4324/9780080470405

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