Title

In search of the corporate citizen: The emerging discourse of corporate ecology

Document Type

Article

Publication Date

9-1-2004

Abstract

Examinations of corporate discourse tend to dichotomize ethical stakeholder relationships and strategic business decisions, but when the ethical/economic conflict is cast in rhetorical terms, the apparent contradictions can be seen as a failure of traditional Western managerial discourse. Decision making within bureaucratic organizations has followed the traditionally rational, assertive forms of Western discourse, but management theorists increasingly urge corporations to adopt practices more appropriate for complex, adaptive, self‐organizing communities. This emerging rhetorical form has practical utility in an adaptive, post‐industrial “learning organization” but also allows a performance of organizational citizenship that integrates ethical and economic values in a discourse of corporate ecology. © 2004 Taylor & Francis Group, LLC. All right reserved.

Publication Name

Southern Communication Journal

Volume Number

69

First Page

241

Last Page

256

Issue Number

3

DOI

10.1080/10417940409373295

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