Title

Credit cues and impression management: A preliminary attempt to explain the credit card effect

Document Type

Article

Publication Date

1-1-2004

Abstract

Prior research had suggested that individuals would estimate higher product values and even tip more in the presence of credit cues. In the absence of a clear theoretical interpretation of this credit card effect we propose that this tendency is an impression management strategy such that credit cue exposure influences perceptions of the self and focuses attention on individual wealth. Thus, in the presence of others, credit cues serve to enhance images of the self. Preliminary data in support of this alternative theoretical perspective are presented.

Publication Name

Psychological Reports

Volume Number

95

First Page

331

Last Page

337

Issue Number

1

DOI

10.2466/pr0.95.1.331-337

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