To which world regions does the valence–dominance model of social perception apply?


Benedict C. Jones, University of Strathclyde
Lisa M. DeBruine, University of Glasgow
Jessica K. Flake, Université McGill
Marco Tullio Liuzza, Università degli studi Magna Graecia di Catanzaro
Jan Antfolk, Abo Akademi University
Nwadiogo C. Arinze, Alex Ekwueme Federal University, Ndufu-Alike
Izuchukwu L.G. Ndukaihe, Alex Ekwueme Federal University, Ndufu-Alike
Nicholas G. Bloxsom, Ashland University
Savannah C. Lewis, Ashland University
Francesco Foroni, Australian Catholic University
Megan L. Willis, Australian Catholic University
Carmelo P. Cubillas, Universidad Autónoma de Madrid
Miguel A. Vadillo, Universidad Autónoma de Madrid
Enrique Turiegano, Universidad Autónoma de Madrid
Michael Gilead, Ben-Gurion University of the Negev
Almog Simchon, Ben-Gurion University of the Negev
S. Adil Saribay, Bogaziçi Üniversitesi
Nicholas C. Owsley, Busara Center for Behavioral Economics
Chaning Jang, Busara Center for Behavioral Economics
Georgina Mburu, Busara Center for Behavioral Economics
Dustin P. Calvillo, California State University San Marcos
Anna Wlodarczyk, Universidad Católica del Norte
Yue Qi, Renmin University of China
Kris Ariyabuddhiphongs, Chulalongkorn University
Somboon Jarukasemthawee, Chulalongkorn University
Harry Manley, Chulalongkorn University
Panita Suavansri, Chulalongkorn University
Nattasuda Taephant, Chulalongkorn University
Ryan M. Stolier, Columbia University in the City of New York
Thomas R. Evans, Coventry University
Judson Bonick, Duke University
Jan W. Lindemans, Duke University
Logan F. Ashworth, Humboldt State University

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© 2021, The Author(s), under exclusive licence to Springer Nature Limited. Abstract: Over the past 10 years, Oosterhof and Todorov’s valence–dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgements of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov’s methodology across 11 world regions, 41 countries and 11,570 participants. When we used Oosterhof and Todorov’s original analysis strategy, the valence–dominance model generalized across regions. When we used an alternative methodology to allow for correlated dimensions, we observed much less generalization. Collectively, these results suggest that, while the valence–dominance model generalizes very well across regions when dimensions are forced to be orthogonal, regional differences are revealed when we use different extraction methods and correlate and rotate the dimension reduction solution. Protocol registration: The stage 1 protocol for this Registered Report was accepted in principle on 5 November 2018. The protocol, as accepted by the journal, can be found at https://doi.org/10.6084/m9.figshare.7611443.v1.

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Nature Human Behaviour

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