Title

The visual design of election campaign posters

Document Type

Article

Publication Date

1-1-2013

Abstract

The goal of the political-poster designer is to attract, and simplify the message for, an audience. Icons are very important visual elements. Such symbols as flags, raised fists and birds (particularly eagles and doves) have been adopted, for generations, in many societies. For example, an eagle perched on a flag displaying the party’s logo dominated a poster distributed by the victorious Soviet Revolutionary Party during the 1917 Constituent Assembly election campaign in Russia (Figure 6.6). A poster issued by the Alliance Fatherland and Freedom Party during the 1993 election campaign in Latvia featured an oak tree, a traditional national symbol of ‘strength’ and ‘unity’ (Stukuls, 1997).

Publication Name

The Graphic Communication Handbook

First Page

92

Last Page

111

DOI

10.4324/9780203804667-13

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